The palisades magazine
LONG VALLEY MEDIA Hidden Hills Magazine
Co-Publisher / Partner
Southern California native, Lonna Weber, created the Hidden Hills Magazine with business partner, Joe Bellissimo in 2014 to celebrate the special Hidden Hills lifestyle. Lonna and Joe initially started this magazine as a passion project: Lonna passionate about the equestrian community and Joe passionate about the arts (namely theater) in Hidden Hills. There is so much history amongst the neighborhood, along with remarkable and influential neighbors, that publishing a magazine seemed like a logical outlet to reach the community.
After rapid success, Lonna and Joe decided to expand into a new neighborhood that would have a similar comradery and set of values. The Pacific Palisades is a perfect place for their second publication.
As a teenager growing up in Woodland Hills, Lonna used to board her horse in Hidden Hills and ride her horse through the Calabasas Lake. Always dreaming of owning a home inside the gates, Lonna and her family moved there in 2005.
Mother to three grown children, Lonna and her husband, Steve, who have been life long sweet hearts since age 3 have embarked on their next stage of parenthood and are currently raising two horses, two miniature horses, a miniature donkey, a goat, a duck, four chickens, two cats and a dog named Molly. Lastly, but certainly not least, Lonna and Steve welcomed their first granddaughter last year. In the evenings when they’re not sitting on their front porch with their animals roaming the front yard, they’re probably sitting in traffic driving back from the Palisades to visit Quinn.
Co-Publisher / Partner
Prior to co-founding Long Valley Media in 2014, Joe Bellissimo spent more than 20 years building Wendy Bellissimo Baby and Kids into a highly prominent lifestyle brand. Having done so predominantly as a national print advertiser, Joe has been in the unique vantage-point to personally understand the needs of marketers when it comes to engaging their desired demographic.
Actively involved in every aspect of both editorial and advertising, he takes great care in ensuring that each issue of Long Valley Media’s publications are an exceptional experience for the reader and the best possible platform for the marketer.
Joe lives in Hidden Hills, California with his wife, Wendy, and their four teen aged daughters. .
THE PALISADES Magazine
EDITOR-IN-Chief / Partner
Jennifer is grateful to be able to call the Palisades home since 2008. She grew up in the suburbs of Chicago and migrated to Southern California in 2007 which has proven to be the best decision of her life. Jennifer then met her husband, Gregg, one fateful night and with two daughters later they are a complete family living in the Highlands.
Jennifer always had a passion for the arts, anything aesthetically pleasing and finding in the beauty in every person and situation. The Palisades Magazine is a labor of love, since she grew up naturally telling stories and sharing all of her favorite things and finds with anyone who would listen.
Publisher / Partner
Champion is a branding expert who has worked with top consumer brands, major television networks, and professional sports teams over the last 15 years. He has been focused on selective start-up ventures as an investor, advisor, educator, and start up coach the last few years. In 2015, he was named “Mentor in Residence” at USC’s Lloyd Greif Center for Entrepreneurial Studies.
Champion grew up in San Diego, has been in Los Angeles since 1996 and came to The Palisades in 2008. He and his wife Jennifer and two daughters and call The Highlands home. The Champions are supporters of various local foundations and Calvary Christian School, and they attend Corpus Christi Church.
Champion’s role as Publisher / Ad Director with The Palisades Magazine is to strengthen relationships within the west side communities for new partnerships, branding and marketing of the magazine, and curate stories that are meaningful and unique to Palasidians.